The soft launch means publishing your game or app only to a certain group before releasing it. In this way, you can test your game, make the necessary corrections, and be sure to put it in the perfect form.
In the dynamic world of gaming, where player engagement is the lifeblood of the industry, harnessing the potential of algorithmic pricing and tailored offers can be a game-changer..
Propensity to Purchases (IAP Propensity) with AppNava measures the likelihood of players to do purchases. Understanding a player’s inclination to make IAPs is critical for optimizing revenue and enhancing the player experience in the gaming industry.
1. What is user acquisition? User acquisition is the process of acquiring new users to all mobile-based platforms such as games, applications, and websites, using various marketing channels and different techniques.
It’s been over a year since Apple introduced new privacy-friendly changes to ensure accurate attribution and measurement.
Due to the nature of the mobile game industry, it isn't easy to find users organically.
2022 has been a year in which the effects of the pandemic are gradually decreasing, but the mobile gaming industry continues to shine.
This report is prepared by the AppNava Team, which consists of awesome tech and mobile data experts who intend to revolutionize the mobile and digital world.
The Most Important Classification Metrics in AppNava — 1. How to evaluate the performance of a machine learning model? Let us consider a task to classify whether a player is a purchaser or not.
The soft launch means publishing your game or app only to a certain group before releasing it. In this way, you can test your game, make the necessary corrections, and be sure to put it in the perfect form.
Assume you’re beginning a mobile game company and have a fantastic idea for your first game. To start developing the game, you must first acquire funds and schedule meetings with potential investors.
SKAdNetwork is a privacy-friendly change that Apple introduced with iOS 14. In general, it is an API that protects user-level and device-level private information.
Mobile games have become an important part of the gaming industry in the last few years. The developing technology and the increasing use of smartphones greatly impacted this.
Lifetime Value is an appraisal of the monetary value generated through the user’s engagement within the game environment, such as in-app purchases and in-app ads.
Machine learning sounds appealing and charming. It has a key role in what makes the data scientist the sexiest job of the 21st century.
Being “Data-Oriented” means examining and organizing the data with the goal of better serving users and customers. By using data to drive actions, companies can specialize and/or personalize their messaging to their customers for a more customer/user-oriented approach.
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