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A POST-IDFA GUIDE TO USER ACQUISITION FOR MOBILE GAME

A POST-IDFA GUIDE TO USER ACQUISITION FOR MOBILE GAMES 1. What is user acquisition? User acquisition is the process of acqu…

2022-08-09

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The Rise of Data Analytics Problems in the Game Industry and Solutions with Machine Learning

1.Introduction 2022 has been a year in which the effects of the pandemic are gradually decreasing, but the mobile gaming in…

2022-07-25

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Relation of SKAdNetwork, Conversion Value and Life Time Value

1. What is SKAdNetwork? It’s been over a year since Apple introduced new privacy-friendly changes to ensure accurate attrib…

2022-04-01

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2021 GLOBAL and MOBILE GAME INDUSTRY REPORT WITH APPNAVA

1. INTRODUCTION This report is prepared by the AppNava Team, which consists of awesome tech and mobile data experts who i…

2022-02-28

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What is Accuracy, Precision, Recall and F1 Score?

The Most Important Classification Metrics in AppNava 1. How to evaluate the performance of a machine learning model? Let us…

2022-02-17

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Success Indicator in Mobile Games: Retention Metrics

The soft launch means publishing your game or app only to a certain group before releasing it. In this way, you can test yo…

2022-01-14

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6 Things to Keep in Mind for Gaming Startup Founder

Assume you’re beginning a mobile game company and have a fantastic idea for your first game. To start developing the game, …

2021-12-03

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SKAdNetwork: Does it evolve everything, or is it just a simple change?

SKAdNetwork: Does it evolve everything, or is it just a simple change? AppNava is here to make it easier. 1. Introduction…

2021-08-26

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Mobile Game Genre on the Rise : AAA Mobile Games

Mobile Game Genre on the Rise: AAA Mobile Games 1. Introduction Mobile games have become an important part of the gaming in…

2021-08-26

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What is LTV?

1. Introduction Lifetime Value is an appraisal of the monetary value generated through the user’s engagement within the gam…

2021-08-26

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